Would you blindly spend marketing dollars on prospects that may or may not be interested in your dental services? Of course not. But many dentists continue to do it. Why? They don’t track their marketing.
In this article, dentist practice management economics adviser Lloyd Irvin will share to you his secret weapon in dental marketing business. The dentist practice management economics adviser will tell you why he loves this secret weapon above all else in the business. And the dentist practice management economics adviser will also share to you the advantages of using this weapon so that you will be able to achieve success in your business. And this is something that we focus specifically at our dentist practice management website!
If you are driving traffic to your website (and you should be!), the most effective way to track your responses is to direct postcard recipients to a custom landing page (a specific web page that your prospects go to that contains the same message as your postcard campaign). This allows you to easily give them the information you want them to see. But more importantly, you can track who is responding to your postcard campaign through the site.
Consider this… Marketing is not a direct-results science. In other words, marketing is not about doing something and always getting an immediate result. Instead, marketing is like gambling-it’s about odds over time. In other words, Dr. Green doesn’t always get referrals because of a higher frequency of contact than Dr. Blue. Nor does Doctor Blue never get a referral because the frequency of contact is lower. However, the odds over time are that Dr. Green will get more referrals because the higher frequency of contact creates “top-of-mind awareness.” This means that each contact increases the odds that her name will come up at the right time-the time when potential patients are thinking about going to a dentist.
Outsourcing is another element of smart medical marketing and advertising. You have to be able to evaluate your own strength and weaknesses in carrying out advertising campaigns. If you know what you can handle and what not, then you can come up with the most cost effective solutions and decisions.
Dentists are also inundated with dental website marketing calls selling replicated cookie-cutter dental websites that frankly are pieces of junk, and cost hundreds of dollars monthly in many cases. They even provide you with the content, just plug in your name and picture. That’s fine of you have some dental seo (search engine optimization) consultant fine tune your website and you focus on Google PPC (pay per click) AdWords for marketing – or just need a website to show your patients. But these are not long-term practice growth strategies.
Every month you must shamelessly promote your dental practice. Tell your patients and prospects what’s new? What’s old that you can make sound new? What’s different?
There are certain stop words that search engine spiders see and that spells out bad news for your web site. If you do not have the right structure in your site then it is not going to be able to be crawled through very effectively. In addition if you have to wrong long tailed keywords in your site you can pretty much forget about attracting traffic.